Privacy Policy

1. Information we collect

2. How we use your information

• Provide, operate, and improve the Sauce platform.
• Generate AI-powered marketing content using your brand data.
• Send transactional emails (account confirmations, billing receipts, security alerts).
• Send product update and marketing emails — you can unsubscribe at any time.
• Detect fraud, abuse, and security incidents.
• Comply with legal obligations.

We do not sell your personal information to third parties. We do not use your brand data or generated content to train AI models for the benefit of other customers.

3. AI processing

Sauce uses AI models to generate marketing content. When you request a generation, relevant portions of your brand profile and any instructions you provide are sent to AI processing services. This data is transmitted securely, used only to fulfil your request, and is not retained by those services to train future models under our agreements with them.

AI-generated content is not reviewed by Sauce staff. You are responsible for reviewing and approving all outputs before publishing.

4. Sharing your information

We share your information only in the following circumstances:

• Service providers — AI processing providers, cloud infrastructure (to host and operate the platform), Paystack (payments), Google Analytics (website analytics, only with your consent), Microsoft Clarity (website usage recordings and heatmaps, only with your consent), email delivery providers. These parties process data only under our instructions.
• Team members you authorise — if you invite colleagues to your Sauce workspace, they can access the content you share with them.
• Legal requirements — if required by law, court order, or to protect the rights and safety of Sauce, our users, or the public.
• Business transfers — if Sauce is acquired or merges, your data may transfer to the acquiring entity, which will be bound by this policy.

5. Data retention

We retain your account data for as long as your account is active. If you delete your account, we will permanently delete your personal information within 30 days, except where we are required to retain it for legal or financial compliance purposes (typically up to 7 years for billing records).

Anonymised, aggregated usage statistics that cannot identify you may be retained indefinitely for product analytics.

6. Your rights

Depending on your location, you may have the following rights regarding your personal information:

• Access — request a copy of the personal information we hold about you.
• Correction — request that we correct inaccurate or incomplete information.
• Deletion — request deletion of your personal information, subject to legal retention obligations.
• Portability — request an export of your data in a machine-readable format.
• Objection — object to our processing where we rely on legitimate interests.
• Withdraw consent — where we rely on consent, withdraw it at any time without affecting prior lawful processing.

To make a request, email the founders at the addresses in section 12. We will respond to verified rights requests within 30 days.

7. Security

We implement technical and organisational measures to protect your information, including encryption in transit (TLS 1.2+) and at rest (AES-256), access controls, and regular security reviews. For more detail, see our Security page.

No system is perfectly secure. If you believe your account has been compromised, take action immediately to secure it.

8. Cookies and analytics

We use strictly necessary cookies to keep you logged in and remember your preferences.

On sauce-ai.com we use Google Analytics and Microsoft Clarity to understand how people use the website. Clarity records how pages are used, such as clicks, scrolling and mouse movement, and builds heatmaps. Both run only after you accept analytics cookies in the cookie banner. Until you accept, and if you decline, neither loads and neither sets cookies.

Inside the Sauce platform, we do not use Microsoft Clarity and we do not record your sessions. Google Analytics and Microsoft Clarity run only on sauce-ai.com, and only with your consent as described above.

Your choice is stored in your browser, so the banner does not ask again on every visit. You can change it at any time with the “Cookie settings” link at the bottom of every page. You can also block or delete cookies in your browser.

9. International transfers

Sauce is based in South Africa. If you access the platform from outside South Africa, your data may be transferred to and processed in South Africa or other countries where our service providers operate. We ensure appropriate safeguards are in place for any cross-border transfers, including standard contractual clauses where required by GDPR.

10. Children

Sauce is a business product and is not directed at children under the age of 18. We do not knowingly collect personal information from anyone under 18. If you believe we have inadvertently collected such information, contact us and we will delete it promptly.

11. Changes to this policy

We may update this policy from time to time. If we make material changes, we will notify you by email or through a prominent notice in the platform at least 14 days before the change takes effect. The “last updated” date at the top of this page shows the most recent update.

12. Contact us

For privacy questions, requests, or complaints, email the founders:

• zikayla@sauce-ai.com
• kiyana@sauce-ai.com

Or write to our Information Officer at:

If you are in the EU and are not satisfied with our response, you have the right to lodge a complaint with your local supervisory authority. South African residents may also approach the Information Regulator at inforegulator.org.za.